SIP is Toronto's premier international wine and spirits trade show that happens to be incredibly fun. We have built an event where trade professionals, retailers, restaurateurs, and passionate consumers all come together to discover what's next in the world of exceptional drinks.

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By day, we're all business – connecting importers with new brands, helping restaurants discover their next signature cocktail ingredient, and giving retailers the chance to taste before they stock. Our B2B component brings together industry professionals for networking, education, and deal-making that drives Toronto's wine and spirits scene forward.

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But here's where we're different: we've made the whole experience genuinely enjoyable. Our educational sessions deliver real industry insights without the dry presentation format. Our tastings create authentic connections between agents and buyers. And when the trade hours wrap up, consumers join the party for an evening that celebrates everything great about wine and spirits culture.

 

Whether you're a sommelier sourcing for your restaurant, a retailer looking for the next big thing, or a wine lover eager to discover exceptional producers before everyone else does, SIP delivers the connections, knowledge, and discoveries that matter.

 

We've made sure you'll actually enjoy the process.

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