Join Toronto's Premier Wine & Spirits Trade Event

 

 

SIP is where serious business meets genuine enjoyment. As Toronto's leading international wine and spirits trade show, we connect producers with the industry professionals who can take your brand to the next level, while also giving you direct access to the consumers who will become your biggest advocates.

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The SIP Advantage:

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• Dual Audience Power: Reach trade professionals during dedicated B2B hours, then connect with passionate consumers during public sessions – maximizing your ROI in one event

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• Quality Trade Connections: Importers, distributors, retailers, restaurateurs, and sommeliers actively seeking new products and partnerships

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• Educational Integration: Your products can be featured in our professional development sessions and consumer education classes, providing deeper engagement than typical tastings

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• Market Intelligence: Learn directly from Toronto's trade community about market trends, consumer preferences, and distribution opportunities

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• Relationship Building: Our relaxed yet professional atmosphere facilitates genuine connections that extend far beyond the event

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• Consumer Demand Generation: When trade professionals see consumer excitement firsthand, buying decisions happen faster

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Trade Day Benefits:

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• Dedicated hours for serious business discussions without consumer crowds

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• Networking opportunities with Toronto's key wine and spirits decision-makers

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• Educational sessions that position your brand alongside industry thought leadership

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• Meeting spaces designed for productive conversations

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Consumer Sessions:

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• Direct feedback from engaged wine enthusiasts

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• Brand storytelling opportunities that create lasting impressions

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• Word-of-mouth marketing from Toronto's most influential wine community

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• Social media exposure from passionate advocates

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What We're Looking For:

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Serious producers ready to engage with Toronto's professional hospitality community while also connecting authentically with consumers. Whether you're looking to establish distribution, expand retail presence, or build restaurant partnerships, SIP provides the platform and audience to make it happen.

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Ready to Build Your Toronto Presence?

 

Let's discuss how SIP can accelerate your market entry or expansion. Our exhibitor packages are designed to maximize both your trade connections and consumer impact.

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